Macula, one of my favorite projection mapping studios, has done it again. Take a look at their newest creation.
Check out Seeper, a London arts and technology collective. They have some really interesting interactive experiments that push the boundaries of modern media technology. Some of Seeper’s clients include Ted.com, Google, British Film Institute, JayZ, Nike, Reebok, Hewlett Packard, Toyota, Ford, AMD, Vimeo, Microsoft, and Sony Plastation. Quite a list! What really sets them off is the type of work they’re hired to do.
We’ve all seen what happens when brilliant design mixes with innovation, Seeper is one of those companies that knows how to make it happen. This one is great, they take projection mapping to an interactive level to create a really cool experience.
The next project is Last Will. It is “a reactive network of hidden computers, actuators, sensors, lighting, sound and visuals all worked together to create a theatrical experience like nothing else.”
I find it very refreshing and inspiring to see a successful company push the limits of artistic expression. I think Seeper is one of those companies we should all emulate. Truly inspiring!
Check out this Japanese design company’s newest vimeo piece. It may not be a super strong example of projection mapping but I love the 8 bit vibe with the clean lines and simplistic feel. I’d love to see this installation in person.
Here’s the full video without the cut to the projection.
I also find this piece interesting and definitely worth checking out.
Also this great little vid introducing a typeface.
Tymote’s work proves that sometimes, less is more.
I stumbled across this really incredible projection mapping project that commemorates 600 years of history for a clock tower in Prague. The mapping was done by The Macula a kick ass company the Czech Republic.They are definitely up on my list of people to watch. I think my favorite thing about this particular example is that it is more than wow factor and they really much bigger element of narrative into projection mapping than I’ve seen before.
This one is really cool too, more abstract but very detailed and interesting. This time they’re opening a new museum.
I would love to live in a world where this stuff is mainstream. Lets make it happen!
The Material Group is a design and R&D group based in Chicago. They have undertaken some pretty interesting projects over the last couple years including a fantastic little projection mapping experiment. This implementation of projection mapping brings motion tracking in to the mix, pretty clever:
I also recommend spending a minute or two (or 20) on their fun little spin art webapp they made to promote McDonald’s smoothies.
They’re also damn good animators, check out their reel:
The best thing about design companies like the Material Group is their ability to find ways to take advertising to a level that can at least entertain and at best make the world a better place. Recently Burger King decided to pull their “king” mascot to focus on their product (greesy disgusting hamburgers). I was never a huge fan of the creepy king that watches you sleep, but I did appreciate the creativity.
Here’s one more awesome Material Group project before you go. This one is for All-Bran…
Projection mapping is pretty big in Europe for some reason it hasn’t caught on very much here in the states. Essentially, it is the process of projecting images onto a surface that marries in some way with the physical geometry of the object being projected on. It has been around for a few years but it is quickly becoming VERY sophisticated. My favorite examples are from a company called Mr Beam.