Becks Green Box Project

The “Green Box Project” by the lager company Becks is an interesting use of a newish technological application called augmented reality.  I look forward to running across one of these someday.

I think augmented reality is a stepping stone to the future face of media, not only in advertising but in many other ways.  Imagine a world where watching TV doesn’t mean sitting at home on your couch but experiencing the real world enhanced by media.

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