I think augmented reality is a stepping stone to the future face of media, not only in advertising but in many other ways. Imagine a world where watching TV doesn’t mean sitting at home on your couch but experiencing the real world enhanced by media.
Scott Thrift, a filmmaker from Brooklyn, is currently kickstarting a really unique and interesting product called “The Present”
Check out this video to learn more.
Kudos Thrift, good luck!