Close and Caring

Here’s a awesome new MTV ident from Sehsucht, a design company in Berlin.  A lot of people don’t give MTV any street cred these days but they are a pretty big client for a lot of talented animators and motion designers. The hair is the big star in this piece. They did a great job of making it look realistically fanciful. Kudos Sehsucht!

MTV “Close and Caring” from Sehsucht™ on Vimeo.

If that wasn’t awesome enough they included a “making of reel” to show their storyboards and design process.

Mtv Making Of from Sehsucht™ on Vimeo.

 

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